The Blog · Field Notes

Field notes from the connection.

Technology
Project Digital · 06 Nov 2026

Martech Design: Where Marketing Meets Technology

Marketers have 15,384 tools to choose from and use under half of their stack's capabilities. The missing layer isn't more technology. It's design.

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AI
Project Digital · 28 Oct 2026 · 5 min

What AI Can’t Do (Yet): Where It Helps and Where It Doesn’t

Founders think AI turns 2 artworks a day into 6 and can replace a whole agency. Here’s where AI genuinely helps, where it falls short, and why humans and the right tools still matter.

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Software
Project Digital · 23 Oct 2026 · 5 min

The Rise of Super Apps- Every App Wants to Be Your Only App

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AI
Project Digital · 08 Oct 2026 · 5 min

The Limits of AI Creative Tools

AI can make images, video, and animation in seconds, but it still stumbles on overlapping text, camera angles, emotion, and human faces. Here are the questions I kept asking and the answers I landed on.

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Technology
Project Digital · 29 Sept 2026 · 4 min

The Rivalry Is Theatre. The Supply Chain Is the Story.

Everyone's supposedly at war- Nvidia, OpenAI, Google, Apple, Microsoft, Anthropic. Follow the money and the chips, though, and it's one interconnected supply chain, not a battlefield.

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Technology
Project Digital · 16 Sept 2026 · 6 min

The iPhone Duo Just Revived an Idea That's Already Died Four Times

The iPhone Duo launches October 23 at $1,999. Before you decide if it's the future of smartphones, meet the five devices that tried this first — and why every one of them failed.

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AI
Project Digital · 06 Jul 2026 · 3 min

AI Isn’t Killing Jobs, It’s Exposing a Skills Gap

AI panic follows the same pattern every time a new tool arrives, remember the calculator? What's actually happening isn't a jobs apocalypse, it's a skills gap: routine tasks are being automated while judgment-based work holds steady, job titles are splitting into hybrid roles, and some companies that rushed to replace staff with AI are already hiring people back.

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Social Media
Project Digital · 23 Jun 2026 · 5 min

Instagram Super App: How It's Copying X, BeReal & More

Instagram is quietly becoming a super app, borrowing reposts from X, candid photos from BeReal, and paywalled content from Patreon. See what's missing next.

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Entertainment
Project Digital · 17 Jun 2026 · 6 min

Star Wars' Cultural and Industrial Legacy and What Comes Next.

Star Wars didn't just dominate the box office — it rewired how Hollywood thinks about storytelling, merchandising, and world-building. Nearly five decades later, the franchise is navigating a new challenge under Disney: how do you keep a mythology alive without diluting it?

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Games
Project Digital · 16 Jun 2026 · 6 min

Assassin's Creed Has Been Spoiling Movies and Shows for Years And Nobody Noticed

From Black Flag to Nolan's Odyssey — how Assassin's Creed and Hollywood keep telling the same stories across different screens.

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Technology
Jieshen · 09 Jun 2026 · 4 min

Rise of the MarTech Industry- The Generalist's Moment

MarTech didn't replace specialists—it freed generalists. Wide-ranging curiosity finally became an asset when tools made execution accessible to anyone with taste and ideas.

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29 May 2026 · 8 min

Why Gen Z Prefers Invincible: The Anti-Hero Shift in Superhero Storytelling

For a decade, Marvel felt unstoppable. Then Gen Z looked elsewhere — toward darker, more brutal storytelling where heroes bleed, lose, and carry real consequences. Here's what Invincible, Ben 10, and Generator Rex understood that the MCU still doesn't.

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17 May 2026 · 8 min

The Dream Roster- Future of Fighting Games

The fighting game genre is sitting on the most untapped roster potential in entertainment history. We built the rosters nobody has built yet. The arguments start now.

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